I was rummaging through my old stuff, and guess what, I uncovered the first scribbling pad I used when I had started out in advertising. So on a whim, or a fancy, or a whimsical fancy, I shall post random stuff from that notepad that I must have jotted while stuck in boring meetings.
of course they will be funny. or weird. or both. or not.
So here are the thoughts & words of a young 22-year old copywriter, who thought the moniker to be really strange until he met the client servicing executives *tee hee*
Some of it might be useful for all you wannabe/upcoming copywriters out there. You obviously should have better things to do than reading this blog. Here goes...
#1: When writing content for stuck-up corporate clients, first write in layman's lingo, then right-click and select the most ridiculous synonym that pops up on the thesaurus. Bang, content approved!
example: Pseudo original copy becomes Ersatz Original Copy.
#2: Stuck-Up Corporate Clients Love, Errr... I Mean, Vehemently Adore Title-Case!
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