Sit Sat Sleep

One of the better decisions made at my first agency was to declare saturdays off. And then there was the tricky task of conveying the news to all the blood-sucking whiny bitches a.k.a clients. The last thing we had to sound like was that we were slacking off. So this is what I came up with.

When I showed this scribble to my creative director, he just took a highlighter, marked one sentence where it said ALL SATURDAYS, took xerox copies of the note and decided to mail them across to all our clients. That's it! What you see is what the clients got!

Unfortunately, for all of us, my boss dictatorially revoked the Saturday Holiday Act of Dec 2007 a month later.
click to see bigger view

Ersatz Original Copy

I was rummaging through my old stuff, and guess what, I uncovered the first scribbling pad I used when I had started out in advertising. So on a whim, or a fancy, or a whimsical fancy, I shall post random stuff from that notepad that I must have jotted while stuck in boring meetings.
of course they will be funny. or weird. or both. or not.
So here are the thoughts & words of a young 22-year old copywriter, who thought the moniker to be really strange until he met the client servicing executives *tee hee*
Some of it might be useful for all you wannabe/upcoming copywriters out there. You obviously should have better things to do than reading this blog. Here goes...

#1: When writing content for stuck-up corporate clients, first write in layman's lingo, then right-click and select the most ridiculous synonym that pops up on the thesaurus. Bang, content approved!
example: Pseudo original copy becomes Ersatz Original Copy.

#2: Stuck-Up Corporate Clients Love, Errr... I Mean, Vehemently Adore Title-Case!

untitled

That clustermaps thing i got on my blog isn't doing any good to my ego. but evidently there's atleast one reader who checks my blog EveryDAY in the hope that i posted stuff. not sure if its a bunch of persons alternating or one single groupie or just a person with ocd.
in any case, i thank you my loyal reader/s and i promise i shall blog more often. just that life has been crazy lately and lots of shit has been hitting the fan.
But, of course, there's been the odd ray of sunshine. Too bad I can't remember what it was. Funny, how we tend to remember the stuff that pissed us off more than the stuff that made us happy. Or is it just me?
Oh yeah now i remember, i am now officially Associate Editor, 'we may be #2 in Hyd but we sure try harder' magazine.
still a long way to go, baby, praise me like you shouuuulldddddddddd
[whatever the frock happened to fatboy slim?]

Jai Ho & Pimp!